EventsAir Releases Insightful Industry Report on Global Event Trends

Brisbane, AUSTRALIA 

Developed exclusively by EventsAir, the report delivers a comprehensive view of the evolving global 

events landscape. It examines the impact of emerging technologies, changing attendee 

expectations, and the key drivers influencing event success today. The insights are drawn from 

extensive research, including survey responses from more than 380 event professionals and indepth interviews with global industry leaders.

Paul Trappett, Chief Executive Officer at EventsAir, said the report reflects a pivotal moment for the 

industry.

“The global events industry continues to evolve at pace, influenced by rapid technological 

advancement, shifting audience expectations, and increasing operational pressures,” Trappett 

said. “This report was created to help event professionals better understand these changes and 

equip them with the insights needed to adapt, innovate, and succeed.”

Key findings from the report include:

• 72% of respondents see AI as valuable or essential, yet more than a quarter are not currently using it
• 70% of planners report little to no increase in funding, despite tighter timelines and smaller teams 
• In-person events remain critical, with 97.4% of planners rating them as highly important 
• Feedback is now as important as attendance, with insights increasingly driving decision making 
• Premium, small-scale experiences such as retreats and closed-door roundtables are in high demand, reflecting a shift toward more intimate and exclusive formats 

In response to the growing demand for practical AI in event management, EventsAir recently 

launched Air Intelligence, a major innovation introducing a new generation of AI-powered 

assistants designed to help planners work faster and make more confident decisions. Looking 

ahead, capabilities like Planner Assistant will allow event professionals to ask natural-language 

questions across their entire event dataset, from registrations and revenue to session engagement, 

speaker performance, and attendee behaviour. 

You can read more about Air Intelligence here. 

The full industry report is available to download here, offering valuable insights 

for event planners, organisers, and industry stakeholders globally.