Discover Olympia’s £1.3bn Transformation and London’s New ICC at IMEX Frankfurt

Olympia Events is inviting buyers attending IMEX Frankfurt to visit the London & Partners stand and explore how Olympia’s £1.3bn transformation is redefining the future of events in London.

As one of the capital’s most significant regeneration projects approaches completion, Olympia is becoming far more than a traditional exhibition and conference venue. It is evolving into a fully integrated destination where world-class events, hospitality, entertainment, accommodation and culture come together in one connected ecosystem.

At the heart of this transformation is Olympia’s new International Convention Centre (ICC), managed by Olympia Events and Legends Global. The ICC is a purpose-built venue set to strengthen London’s position within the global meetings, incentives, conferences and exhibitions market.

Designed for international conferences, large-scale corporate gatherings and association events, the ICC offers organisers flexible, cutting-edge event space within a destination that also includes hotels, restaurants, bars, live entertainment and cultural experiences onsite.

Why visit Olympia at IMEX?

Visitors can learn more about:

• Olympia’s new ICC and its role in positioning London as a premier global destination for conferences and congresses
• Major recent event wins, including the IAPH World Ports Conference and the 44th World Scout Conference
• Olympia’s transformation into a fully integrated destination, combining events, hotels, entertainment, hospitality and culture
• How Legends Global’s expertise across 450+ venues worldwide is helping shape Olympia’s future
• Onsite accommodation through citizenM London Olympia and Hyatt Regency London Olympia
• The flexibility of Olympia’s iconic heritage spaces for scalable international events
• Excellent transport links, including Heathrow access and enhanced London Overground services
• How Olympia is meeting the growing demand for destination-led events

Adam Pollington, Director of Sales at Olympia Events, said:

“Today’s organisers are looking for more than just venue space. They want destinations that deliver memorable experiences, seamless connectivity, hospitality and entertainment. Olympia has been built around those changing expectations. Our new ICC will enable us to host world-class conferences and congresses within an environment that combines London’s heritage, culture and hospitality with modern event infrastructure.”

Once complete, Olympia’s redevelopment will also feature:

• British Airways ARC, a new 3,800-capacity live entertainment venue managed by AEG Presents
• The British Airways Theatre, London’s largest purpose-built theatre in nearly 50 years, managed by Trafalgar Entertainment and The Shubert Organization
• Two onsite hotels operated by citizenM and Hyatt Regency
• A host of restaurants, bars and premium hospitality experiences
• Wetherby Pembridge senior school
• 1Rebel boutique gym
• 550,000 sq ft of office space
• Public realm
• The Addison premium lounge, managed by Olympia Events and Legends Global
• Olympia’s iconic heritage halls, managed by Olympia Events and Legends Global

Visit Olympia at IMEX Frankfurt

Buyers are encouraged to stop by the London & Partners stand during IMEX Frankfurt to meet Adam and the Olympia Events team, and discover how Olympia’s transformation can support the next generation of international events.