bnetwork reaches a strategic milestone with the launch of its Event Services division

From accommodation management to an integrated approach to event performance 

As a leading accommodation partner for large-scale B2B events, bnetwork currently supports over 200 events

each year, representing more than 1.5 million room nights across 40+ destinations in 20 countries.

Historically recognized for its accommodation expertise, the group is now evolving its positioning in response to a profound market shift: organizers are no longer looking for individual service providers, but for partners capable of managing operational complexity at scale.

Flow management, multi-site coordination, transportation, logistics, and a seamless attendee experience have become critical success factors for international events.

By structuring bnetwork Event Services, the group is bringing greater clarity and consistency to capabilities developed over several years of on-the-ground experience.

bnetwork is now organized around two complementary pillars:

• bnetwork Accommodation Specialist, the group’s historical core activity,

• bnetwork Event Services, bringing together all operational and destination support services.

This evolution enables bnetwork to offer a modular approach, ranging from the delivery of a single service to the full operational management of complex event setups.

A clear ambition: becoming a key partner for major international events

In an environment where events are becoming more international, more demanding and more complex, accommodation is no longer just a logistical component: it is a critical performance infrastructure.

By structuring its offering, bnetwork aims to position itself as a partner able to:

• secure destination accommodation capacity,

• improve operational flow and efficiency,

• enhance the attendee experience,

• support organizers in increasingly complex environments.

This approach is designed to complement the roles of existing stakeholders (DMCs, agencies, venues), with a focus on coordination and integration rather than substitution.

Two key appointments to accelerate this transformation

To support this new phase of development, bnetwork is strengthening its leadership team with two strategic appointments.

Philippe Seguin appointed Chief Development Officer, bnetwork Event Services

Philippe Seguin joins bnetwork as Chief Development Offi cer of bnetwork Event Services and becomes a member of the Group Executive Committee. With more than 20 years of international experience within the Accor group, he has held senior leadership roles across several strategic regions. He also led Résa Events, where he oversaw accommodation management for major international events, including the Rugby World Cup 2023 and the Paris 2024 Olympic and Paralympic Games. His mission will be to structure the commercial development of bnetwork Event Services and strengthen synergies with the group’s historical core business.

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Cristina de Seras appointed Chief Operating Offi cer, bnetwork Event Services

Cristina de Seras, who has been with bnetwork since 2007, is appointed Chief Operating Offi cer of bnetwork Event Services. She oversees operations across Europe and coordinates a network of specialized partners covering transportation, staffing, side events and venue finding, further strengthened by the acquisition of HMI Europe in 2025. Her career refl ects the continuity between bnetwork’s historical expertise and this new operational ambition.

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“Events can no longer be managed in silos” 

“Large-scale international events can no longer be managed through fragmented approaches. Accommodation, logistics and attendee experience are now deeply interconnected and must be handled in an integrated way. With bnetwork Event Services, we provide organizers with the means to manage this complexity at scale, building on what has been our core strength for over 20 years: operational reliability. Our ambition is clear: to become a leading global partner for the performance of international events.” said 

About bnetwork

bnetwork is a leading accommodation management partner for large-scale international B2B events. Established in 2005, the group operates in key global cities including Barcelona, Cannes, Geneva, London, Madrid, Monaco, Paris, Vienna and Singapore, supporting organizers in managing complex event operations. Combining proprietary technology with operational expertise, bnetwork delivers solutions across institutional, corporate, sports and cultural events for clients such as RX Global, the Cannes Film Festival, MWC Barcelona, Roland-Garros, Nike and Gartner. The group is ISO 20121:2024 certifi ed, reflecting its commitment to sustainable event management.