Convene 4 Climate Advisory Board to Accelerate Industry-Wide Sustainable Transformation

12 May, 2026

CHICAGO, IL — PCMA announced the formation of the inaugural Convene 4 Climate (C4C) Advisory Board, a global collective of 14 leaders, including experts from the meetings and events industry as well as leading voices in climate science, finance, and conservation—ensuring a multidisciplinary approach to tackling complex sustainability challenges. This marks a significant milestone in the evolution of C4C into a coordinated global movement focused on advancing sustainability and regeneration across the business events industry.

The board will play a critical role in shaping C4C’s strategic direction and expanding its global impact. Members will contribute market-specific insights, guide the development of localized sustainability strategies, and provide input into C4C programming, resources, and long-term platform development.

This next phase of growth is further strengthened by C4C’s foundational partners—Destination Canada, Fáilte Ireland, Marina Bay Sands, and United Airlines— whose partnership represents a powerful alliance committed to reshaping the future of sustainable business events.

“The formation of the Advisory Board represents a pivotal step in scaling Convene 4 Climate’s ambition into meaningful global action,” said Sherrif Karamat, CAE, President & CEO, PCMA and CEMA. “Together with our foundational partners—Destination Canada, Fáilte Ireland, Marina Bay Sands, and United Airlines—and this distinguished group of global advisors, we are uniting diverse expertise and regional perspectives to deliver practical, measurable solutions and drive transformative, industry-wide change.”

Advisory Board members include:
Kristen Averyt, American Geophysical Union
Meredith Beaujean, Marina Bay Sands
Sarah Beistel, Amazon
Tara Dalton, World Wildlife Fund
Elena Fis, Kenes Group
Tatiana Fittipaldi, The Institute of International Finance
Janice Lachance, American Geophysical Union
Kit Lykketoft, Wonderful Copenhagen & Strategic Alliance of the National Convention Bureaux of Europe
Greg Moore, United Airlines
Angose Philip, Department of Environment, Water, Energy, Natural Resources and Climate Change at the Vihiga County Government, Kenya
Dr. Stefan Rief, Fraunhofer Institute for Industrial Engineering
Katarina Thorstensson, Göteborg & Co

Advisors**
Virginie De Visscher, Destination Canada
Paul Mockler, Fáilte Ireland

Advisory Board members will:

Serve as local ambassadors, amplifying C4C’s presence and influence within their respective regions
Provide insights and feedback on regional sustainability strategies, emerging innovations, and new technologies
Participate in initiatives that support the growth and expansion of C4C
Support the strategic development of the C4C annual event and global platform
Contribute to the creation of sustainability-focused resources to drive industry-wide impact.

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**Ex-officio members serve on the Advisory Board in representation of Convene 4 Climate founding partners.

For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA
PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 72 countries and communities. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About Convene 4 Climate
Convene 4 Climate (C4C) is a global platform and movement designed to accelerate the transition of the Business and Business Events Industry (BEI) toward sustainability and regeneration. Launched in 2024 through a collaboration between PCMA and the Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C takes a structured, action-oriented approach to fostering cross-sector collaboration and enabling stakeholders to implement practical, measurable solutions. As part of its continued evolution, C4C has welcomed foundational partners Destination Canada, Fáilte Ireland, Marina Bay Sands, and United Airlines—organizations aligned with the initiative’s core philosophy: driven by responsibility and fueled by technology to deliver transformation.