Today at IMEX Thursday
Thursday at IMEX Frankfurt is always packed with unique only-at-IMEX moments. From immersive learning and multisensory experiences to playful activations and delicious discoveries (causa followed by a slice of Eierschecke is a must-do), today offers a multitude of ways to make the most of every moment.
Find out why a joy meter could be the missing ingredient at your events, from Mark Maydon, Crowd Connected; Panos Moutafis, Zenus; Frances Vieras Blanc, Eat the Cake Studio and David Adler, Gathering Point News from 10:45 to 11:20am in the Rise theater at the Inspiration Hub.
Continue your joyful journey with a live multisensory demo on Music, Emotion and Experience Design: The Sensory Advantage at 11:45am at the Inspiration Hub’s Campfire. Jeena Earthiva, Conscious Music Code and Jim Lippens, 4D Lean, will reveal how subtle shifts in sound, scent and storytelling can influence engagement, well-being and memorability.
While you’re in Hall 9, take a wonder-filled wander through interactive activations, including Studio MUX’s digital graffiti, the Metahuman Choir and Destination Toronto’s mirror box.
On a more practical note, if you’re traveling home with Lufthansa Group airlines, you can use the super-convenient bag-drop service in Hall 9, to save time and lighten your load.
If you need some quiet time to catch up on work or chat one to one, use the soundproof -45dB meeting pods or pop into a Nook Pod.
Back in Hall 8, meet Wira and Manja, Visit Malaysia’s playful mascots between 2 and 2:30pm on booth G250. Or work up an appetite for lunch, with a live Peruvian cooking demo from 12:30 to 1pm on PromPerú booth G100, where you’ll discover Peru’s story through the preparation of “causa”, a celebration of the country’s extraordinary potato heritage (3,000 varieties and counting).
Feeling lucky? Win a distinctive Hannover gin at Deutsche Messe booth B140 between 1 and 3pm. Or for a sweet caffeine kick, head to Leipzig booth A140 for iced coffee and Eierschecke cake from 2 to 4pm.
We hope you have one more IMEX-amazing day. A day to scoop up the ideas, connections and uniquely IMEX moments.
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