MYCEB SHOWCASES MALAYSIA AS A PREMIER BUSINESS EVENTS DESTINATION AT IMEX FRANKFURT 2026

FRANKFURT, GERMANY, 19 MAY 2026 - The Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), will once again represent Malaysia at IMEX Frankfurt 2026, reinforcing the country’s position as a premier destination for global Business Events. The international trade show will take place from 19 to 21 May 2026 at Messe Frankfurt, Germany.

Recognised as one of the world’s leading platforms for the meetings, incentives, conferences and exhibitions (MICE) industry, IMEX Frankfurt brings together destinations, convention bureaus, venues, hotels and service providers from across the globe. The 2026 edition is expected to feature over 3,000 global exhibitors and more than 12,000 industry professionals, including approximately 4,000 hosted buyers representing over 150 countries.

MyCEB’s continued participation underscores its commitment in positioning Malaysia as a competitive and preferred Business Events destination in Asia. Since its inaugural participation in 2011, MyCEB has consistently leveraged this platform to engage with international buyers, strengthen industry partnerships and showcase Malaysia’s evolving capabilities in hosting world-class events.

“IMEX Frankfurt provides a strategic platform for us to engage directly with the global Business Events community, strengthen existing relationships and explore new opportunities for Malaysia,” said Ms Tan Mei Phing, Chief Executive Officer of MyCEB.

At the Malaysia Pavilion, visitors will experience a series of curated and high-impact engagements designed to showcase Malaysia’s diverse offerings and capabilities. These include the official launch of the Malaysia Pavilion, marking the commencement of Malaysia’s participation at IMEX Frankfurt 2026.

The pavilion will also feature the appearance of the Visit Malaysia Year (VMY 2026) sun bear mascots, Wira and Manja, offering an early introduction to upcoming national tourism initiatives. In addition, a dedicated networking reception will be organised, providing a platform for international buyers and partners to connect with the Malaysian delegation.

Throughout the three-day exhibition, MyCEB will conduct a series of business matching sessions with international buyers to explore potential collaborations and secure future events for Malaysia. These engagements will provide valuable opportunities for stakeholders to gain deeper insights into Malaysia’s infrastructure, diverse venues and proven track record in hosting international Business Events.

Through strategic participation in global platforms such as IMEX Frankfurt, MyCEB continues to enhance Malaysia’s international visibility while supporting the sustainable growth of the nation’s Business Events industry.

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