A strategic appointment in a rapidly evolving market

Paris, 5 February 2026 – bnetwork Group, Europe’s leading B2B event accommodation specialist, announces the appointment of Leonor Lopes Gil as Chief Executive Officer.

This move comes amid growing pressure on international event accommodation and increasing complexity in large-scale events.

The appointment marks a new chapter in the Group’s development and the acceleration of its growth strategy across Europe and internationally, following the celebration of its 20th anniversary and the 2025 acquisition of HMI Europe, the European subsidiary of Canadian group HMI.

A strategic appointment in a rapidly evolving market

bnetwork helps major organizers of international B2B trade shows and events tackle a critical challenge: accommodating thousands of participants reliably and smoothly, within an increasingly constrained hospitality environment.

The Group manages end-to-end event accommodation programs, from hotel negotiations to booking and handling large volumes of room nights, maintaining the highest operational, technological and service quality standards.

At ICE 2026, the International Gaming Expo held in Barcelona from 19 to 21 January, bnetwork, as official accommodation partner, coordinated 28,300 room nights and managed up to 6,573 rooms simultaneously across 178 hotels at the peak of the event. These figures demonstrate the Group’s operational capacity and the seamless experience it delivers.

Leonor Lopes Gil: leadership in continuity and acceleration

Previously Group Managing Director, Leonor Lopes Gil has an in-depth understanding of bnetwork, its teams and clients. She holds multiple degrees (Sciences Po, ENA, CELSA, University Paris 1 Panthéon-Sorbonne) and brings nearly 15 years of experience in business, strategy and transformation, including at BPCE Group, where she led major structuring projects in complex and demanding environments.

Since joining bnetwork, she has overseen the implementation of the Group’s strategic plan, directly managing operational performance, financial discipline, value creation, and organizational development.

A clear ambition: consolidating bnetwork’s position as Europe’s leading B2B event accommodation platform

Through this appointment, bnetwork reinforces its goal to remain Europe’s go-to platform for large-scale B2B event accommodation, combining expert teams, dedicated technology and the highest standards in quality, safety and sustainability.

“Our focus remains on what we do best: delivering reliable, large-scale accommodation solutions while evolving our services responsibly. The aim is to consolidate bnetwork as Europe’s leading platform for B2B event accommodation” says Leonor Lopes Gil.

Three key priorities for 2026

The appointment ensures continuity for the Group’s founders. Stéphane Filone, co-founder of bnetwork, highlights Leonor Lopes Gil’s ability to manage operational challenges and drive the Group’s structuring forward.

A firm believer in collective engagement as a driver of sustainable performance, Leonor Lopes Gil emphasizes employee well-being and a management approach based on trust, collaboration and excellence. Over the next 12 months, she will focus on three strategic priorities:

Strengthening the core accommodation platform to handle growing volumes

Expanding complementary services closely aligned with organizers’ operational needs, including transport, logistics and content management

Integrating measurable sustainability across all operations and partnerships.

About bnetwork

bnetwork is a leading SaaS accommodation management company specializing in large-scale global B2B events. Present in key cities including Barcelona, Cannes, Geneva, London, Madrid, Monaco, Paris, Vienna and Singapore, bnetwork has been delivering tailored accommodation experiences since 2005.

Renowned for its innovative software solutions and high-quality service, bnetwork manages complex hotel and accommodation programs for high-profile, large-scale events in sectors including institutional, B2B (conferences, exhibitions, conventions, trade shows), sports and cultural events. Clients include RX Global, Cannes Film Festival, MWC Barcelona, Roland Garros, Nike and Gartner.

Combining exceptional customer service with proprietary technology, bnetwork provides cost-effective, value-driven solutions. The Group is ISO 20121 certified for its commitment to sustainable event management. For more information, visit www.bnetwork.com and follow bnetwork on LinkedIn for updates.