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Spotlight on Poland, combining a dynamic conference with an immersive study tour, designed specifically for professionals from both the business and leisure tourism sectors. This initiative highlights Poland’s premier travel destinations while celebrating the nation’s rich culture, heritage, and renowned hospitality on the international stage. In 2026, Spotlight on Poland heads to Poznań and Szczecin. This 5th edition will be very special. It will be organized in cooperation with Polish partners, GDS-Movment, and #Meet4Impact.
Selected Hosted Buyers, meeting owners, and representatives of European and international associations, will first visit Poznań to participate in Spotlight on Poland (June 15–17).
They will then continue their visit to Poland with a two-night stay in Szczecin, where they will be special guests at the GDS-Forum and Impact Day (June 17–19).
We are pleased to invite event professionals to apply for the Hosted Buyer Programme at Spotlight on Poland 2026 – a distinctive, high-impact event tailored for international meeting planners, association representatives, and key decision-makers.
Selected Hosted Buyers will:
Terms & Conditions
This is not just another conference, it is a living lab where destination leaders convene to co-create a new blueprint for regenerative impact, resilience, and courage. Through collaborative workshops, in-depth dialogue, and peer-to-peer learning, participants will develop prototypes to address pressing challenges, including climate disruption and social change.
Our theme, Value, Relevance, and Impact, sets the stage for transformative conversations and practical solutions.
Expect authentic cultural experiences, powerful conversations, and joyful networking moments that highlight the very best of Polish hospitality. Come be part of a community that’s shaping the future of tourism - with purpose.
