Event meeting formats: which should you choose for your next show?

A range of specific meeting formats help take on the hyper-personalized experiences event participants want to achieve their goals.

The expectation is on organizers to provide the correct options to do this.

This guide will unpack the top event meeting formats and when to deploy them.

Speed networking improves the quality and quantity of connections.

Attendees want to maximize the time they spend at events without compromising the quality of engagements.

AI-powered matchmaking compiles a list of connections that participants optimize through a voting system.

This format increases the number of quality connections and boosts ROI while weeding out engagements that could have been a waste of time if they had used traditional networking.

This format is perfect for organizers who want to secure more meetings of value.

Exhibitor events empower them to create their own sessions at their stands.

Relevant audience segments are targeted using AI algorithms. This gives exhibitors a wider reach and a chance to showcase valuable products or brand information.

Organizers who prioritize exhibitor business needs should consider offering these events as a premium format.

Round tables are a format that brings multiple participants together to share insights.

AI groups participants based on their interests or expertise, organizers curate sessions to incorporate diverse insights and experiences.

They use real-time data to ensure balance – each round table has a wide range of knowledge.

This format is intelligently orchestrated to meet these needs without making them feel overtly manufactured.

As tech grows, data and insight sharing is becoming more commonplace even amongst competitors.

Hosted buyer programmes give high-level buyers a seamless event journey that gets them to the correct exhibitors.

Buyers signal what their procurement needs are for the event.

The organizer then creates a personalized schedule that matches buyers with the most relevant exhibitors.

Real-time data and AI matchmaking create the basis for this which will then be curated to maximize efficiency and quality.

Organizers also ensure all hospitality information and key documents are at the buyers’ fingertips.

Hosted buyer programmes increase ROI for exhibitors while providing VIP visitors with a highly personalized, satisfying experience.

Board meetings serve as a platform for exhibitors to showcase thought leadership.

It allows them to cast a wide net by presenting to a large group of buyers.

These groups are made using intelligent algorithms and organizer insight to ensure exhibitors reach the most relevant participants.

The tech also enables exhibitors to gain valuable insights from engagement tracking and the ability to test multiple session types.

Exhibitors receive high-level feedback from buyers, which enables them to optimize future sessions.

Buyers benefit from gaining industry-leading insights without the concern of just attending a sales pitch.

Concierge meetings empower organizers to leverage AI semi-automated scheduling.

A list of matches is for the team to fine-tune to produce a meeting schedule that participants can trust.

Buyers can be assured engagements will be of the highest quality, having been optimized by AI and human professionals.

Concierge signals that the organizer personally invests in helping visitors achieve their business goals.

Self-requested meetings allow visitors to have total autonomy over their meeting schedules.

They receive a list of AI-recommended connections based on participants’ interests.

Attendees can use this as a basis to form their meeting schedules – voting on the most valuable connections and flagging any that are irrelevant.

The algorithm then realigns itself with these parameters to put together a more precise list.

It is also a useful meeting format to identify key insights that lie with specific audiences.