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IMEX branded web banner promoting the Frankfurt 2026 show review

Check out the IMEX Frankfurt 2026 show stats

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Total participants

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Meetings booked

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Total buyers


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Press attendees from 21 countries



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Exhibiting companies representing

100 countries

All buyer stats—IMEX Frankfurt 2026

4,739 buyers from 94 countries

Top 5 countries

Sorted by %
Germany
23%
US
11%
UK
9%
Brazil
4%
France
3%
0%
25%
50%
75%
100%
Top 3 countries
43%
of total buyers
Total countries
94
represented

Nature of business

Sorted by %
Agency
68%
Corporate
16%
Association
10%
Independent planner
4%
Gov/University
2%
0%
25%
50%
75%
100%
Agency, corporate & association
94%
of total buyers
Corporate & association
26%
of total buyers

Buying power

22%
Over $10M
64%
Over $1M
Budget distribution
Under $100K: 6%
$100K–$500K: 14%
$500K–$1M: 16%
$1M–$5M: 29%
$5M–$10M: 13%
Over $10M: 22%

Key highlights

TOTAL BUYERS
4,739
from 94 countries
BUYING POWER
22%
control $10M+ budgets
JOB POSITION
42%
Director level and above

Hosted buyer stats—IMEX Frankfurt 2026

3,731 hosted buyers from 85 countries

Top 5 countries

Sorted by %
Germany
14%
US
13%
UK
9%
Brazil
5%
France
4%
0%
25%
50%
75%
100%
Top 3 countries
36%
of total buyers
Total countries
85
represented

Nature of business

Sorted by %
Agency
73%
Corporate
11%
Association
11%
Independent planner
4%
Gov/University
1%
0%
25%
50%
75%
100%
Agency, corporate & association
95%
of total buyers
Majority
Agency
73% of participants

Buying power

24%
Over $10M
66%
Over $1M
Budget distribution
Under $100K: 5%
$100K–$500K: 13%
$500K–$1M: 16%
$1M–$5M: 28%
$5M–$10M: 14%
Over $10M: 24%

Key highlights

TOTAL HOSTED BUYERS
3,731
from 85 countries
BUYING POWER
24%
control $10M+ budgets
JOB POSITION
42%
Director level and above

Visitor buyer stats—IMEX Frankfurt 2026

1,008 visitor buyers from 67 countries

Top 5 countries

Sorted by %
Germany
57%
UK
7%
Netherlands
4%
United States
4%
Switzerland
2%
0%
25%
50%
75%
100%
Top 4 countries
72%
of total buyers
Total countries
67
represented

Nature of business

Sorted by %
Agency
50%
Corporate
32%
Association
8%
Independent planner
6%
Gov/University
4%
0%
25%
50%
75%
100%
Agency, corporate & association
90%
of total buyers
Corporate & association
40%
of total buyers

Buying power

13%
Over $10M
49%
Over $1M
Budget distribution
Under $100K: 13%
$100K–$500K: 21%
$500K–$1M: 17%
$1M–$5M: 28%
$5M–$10M: 8%
Over $10M: 13%

Key highlights

TOTAL VISITOR BUYERS
1,008
from 67 countries
BUYING POWER
13%
control $10M+ budgets
JOB POSITION
42%
director level and above